The trick is that this content has to be valuable, which simply means that it has to answer this fundamental question in the mind of your audience: What’s in it for me?In other words, create content that solves problems for your audience, or answers questions they may have about your business. For example, create a series of instructional videos that demonstrate how unsafe most houses are, and simple ways for people to correct this problem. Email marketing is a must for a private security company, because it personalizes the services you offer and gives you the chance to go after prospects that are in the market for what you’re selling. For example, let’s say that with the help of a lead generation service you’ve developed a contact list of businesses in your area with existing security contracts that are set to expire within the next couple of months. After you’ve confirmed contact names and email
addresses, implement an email marketing campaign to reach these prospects, and communicate the differences
that make your security company superior to the one that your prospects are using. It’s not necessary to bad mouth the competition.
This means you can perform tasks like closing your garage door, adjusting your thermostat, or turning on lights even if you’re not at home.
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Some of the activities that are officiated over the internet are very sensitive due to both the nature of the information exchanged or even the information stored in the database.